BMW 6 Series LCI launch at BMW Wanchai Showroom

19 January 2008 - BMW Concessionaires (HK) Limited is pleased to announce the official launch of BMW 6 Series LCI on 19^th January 2008.

In celebration of the official launch, an unveiling ceremony was held on that day in the BMW Wan Chai showroom. It was followed closely by a test-drive event in the afternoon and on the successive day. Guests have the chance to try out BMW niche models like 6 Series Coupe, M3 Coupe and Z4 Coupe. This enables prospect customers to enjoy the privilege of test driving these new models and experience the new features of 6 Series LCI.

This launch and test-drive event has successfully delivered the purpose of unveiling the new 6 Series LCI as well as strengthening the relationship with current customers and serving the purpose of prospecting for potential customers.

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