Sime Darby ventured into the China market in the 1990s. In China, Sime Darby Motors focuses on premium brands namely BMW, MINI, Rolls-Royce, and Lamborghini. Our retail BMW operations are present in major cities such as Shenzhen, Guangzhou, Shantou, Haikou, Kumning, and Chengdu while Rolls-Royce operations in Shanghai and Hangzhou, and Lamborghini in Hangzhou. Our latest BMW dealership will be established in Changsha, in the central part of China, in 2010.
In these cities, we have full-fledged 4S centres that are equipped with the latest systems and equipment to provide motor vehicle products, parts and excellent aftersales services to our customers. Our service centres have earned the reputation as one of the most modern and largest workshops in China.
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